X-ology Mission statement & press specs

X-ology Mission Statement & Press Specs

Highlights

X-ology is a hybrid of technology and lifestyle fused together by a crisp and edgy look.

It hosts in-depth articles covering technologies on a regional scope including life sciences, alternative energy, automotive, manufacturing , R & D and much more.

Each issue explores educational opportunities, recruitment trends and personal profiles highlighting executives, educators and leading experts relevant to our readers.

Rounding out the scope, X-ology touches on the best reasons to live and play in Southeast Michigan.

  • The Southeast Michigan area is retaining the high-wage, high-skilled technology jobs that are likely to define tomorrow's economic landscape.
  • Southeast Michigan Universities enrolled 63% of the science and engineering students in Michigan. This is attractive to employers seeking a labor market rich in talent.

X-ology is committed to providing a hybrid of tech info and high-end lifestyle for an educated, visionary audience with the right balance of striking photography and thought-provoking articles.

X-ologyŐs mission is to uncover the most surprising and resonant stories about the people, companies, technologies and ideas that are transforming Southeast Michigan.

PRESS SPECS:

  • Published quarterly
  • Perfect bound
  • Cover: 100lb cover; interior pages: 80lb text
  • Circulation: 20,000
  • ABC audited beginning in January 2008

Tech Profile

  • Southeast Michigan's tech industry employs over 333,000 workers representing 15.2% of all employment in the region.
  • Over 1,400 new jobs were added to the Southeast Michigan technology-related industry.
  • The total payroll in the technology industry reached $21.8 billion in 2004.
  • One in every four salary dollars in Southeast Michigan is earned by someone in the tech field.
  • The average income in 2004 was $65,701.
  • Universities in the eight-county sector received 73% of total R&D expenditures in Michigan ($12 billion). They bring talented individuals and investment capital to the area, which translates into steady growth.

Southeast Michigan Techies:

  • are highly skilled
  • have high-knowledge jobs
  • are above-average wages earners
  • donŐt see their jobs being outsourced
  • received 72% of all patents awarded for technology in the state of Michigan (11,693)

Employment by Technology Cluster

Circulation & Distribution

X-ology reaches early adopters, trendsetters and brand drivers — consumers who stay current in tech sectors.

Total audience: 337,000

Initial distribution: 20,000*

*Distribution Model

  • 10,000 distributed into the homes of a narrowly defined list (parameters include household income, age, occupation)
  • 5,000 distributed to businesses and technical decision makers in companies throughout the eight counties, including Automation Alley members, Glima members, Compuware, Ford, Chrysler, GM, Visteon, National Automotive Center, U.S. Department of Commerce, U.S. Commercial Service, Regional Chambers of Commerce and many more
  • 2,500 distributed as a recruitment tool to the tech sector of Southeast Michigan (including tech schools, high schools, universities and continuing education facilities)
  • 2,500 distributed via street sales
  • Addition distribution occurs at X-ology sponsored events such as SME, SAE, GLREA and MECD conventions and programs

Editorial Calendar and Advertising Deadlines

Winter 2008

  • Engineering Technology
    Special Section: Finance*

Spring 2008

  • Homeland Security
    Special Section: Travel/Tourism*

Summer 2008

  • Medical R&D & Devices
    Special Section: Healthcare*

Fall 2008

  • Information Technology
    Special Section: Topics Related To Telecommunications*

Winter 2009

  • Biotechnology
    Special Section: Topics Related To Electronics*

NOTE: Each issue presents a main Technology Feature, related Business Profile and related People Profile.

In Each Issue

  • Alley Update - Views and news from Automation Alley
  • Metro Retro - Tracing technology history
  • Going Green - Environmentally friendly finds
  • Tech+Design - How great design takes shape
  • Health+Tech - Healthy living
  • Education Kaleidoscope - Technology news in schools and universities
  • Gadget Guru - Terry White takes on technology gadgets
  • Tech+You - Technology in your life
  • Making the Scene - People & events
  • Lifestyle - Great reasons to live in Southeast Michigan

*Special Sections

  • WINTER 2008: Finance
    Financial information to assist area businesses — big, small and in between
  • SPRING 2008: Travel & Tourism
    Places to visit, things to do in and around Michigan; tied-and true gadgets to help vacationers on their summer travels
  • SUMMER 2008: Healthcare
    State-of-the-art trends and web tools shaping the healthcare industry; what consumers want to know
  • FALL 2008 Telecommunications
    The latest and greatest business communications technologies
  • WINTER 2009: Electronics
    Cool electronic devices popping up in 2008

2008 Advertising Deadlines and Publication Dates

Insertion order, final files and proof must be delivered no later than 5 p.m. on the dates below.

ISSUEMATERIALS DEADLINEPUBLICATION DATE
SPRING 2008February 2, 2008April 2, 2008
SUMMER 2008May 23, 2008July 2, 2008
FALL 2008August 22, 2008October 1, 2008
WINTER 2009November 21, 2008January 2, 2009
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